If you turned on the news any time this past week, you probably heard that Joss Whedon's comic book film "The Avengers" opened with record-breaking numbers this past weekend. In fact, the film raked in approximately $200 million in its first couple of days on screen (smashing the record of $169 million taken in by "Harry Potter and the Deathly Hallows" on its opening weekend last summer). As such, I've got "The Avengers" on the brain. And with that in mind, I wanted to share with you a little bit of design that fits in with the comic book theme.
Bad news, not-for-profit friends. When it comes to your website (despite all our advice), what donors want and what you're giving them still aren't quite matching up.
Two of the items users most want to see upfront on a not-for-profit website are your goals and how you use donation dollars. In other words, potential donors want to know what you're trying to do and how you spend your money. And sadly, most nonprofits aren't doing a great job sharing this vital information.
It's been awhile since the Nyman Ink blog discussed branding, so today I thought I'd bring you a piece modified from one by the experts over at Fast Company. Just a couple of weeks ago, Fast Company blogger Mark McNeilly wrote a piece entitled9 Principles For Great Branding By Design, which contained some helpful insights I thought worth repeating.
The expression "it's so easy a monkey could do it" has been around for a long time and it's been twisted, reworded and reworked so often, for so many different purposes, it seems to have gone right past cliché onto the other side, where, strangely, it's become cool again.