The ideas behind famous brand logos

I came across a post over on Bored Panda the other day and I thought it might interest those of you intrigued by the process of branding and logo design. It's all about the ideas behind some of the world's most famous identity visuals.

The first on Bored Panda's list is the iconic Nike Swoosh. Nike is named after the Greek Goddess of Victory and the swoosh logo symbolizes her flight. Neat right?

Here are some of the other interesting visuals created by Bored Panda to explain the rationale and history behind many famous logos and company names. To see more, visit the original post.

_{* Header image of a statue of the goddess Nike by Michal Zacharzewski, SXC. Body imagery all by Bored Panda.}