Print

It's time to say goodbye

Goodbye from Nyman Ink

They say all good things must come to an end, friends, and as it turns out, that time has come for Nyman Ink. After countless newsletters, websites, brochures and fundraising campaigns (not to mention all the other stuff we’ve done), more than 60 awards and a full 22 years in business, we’re creatively exhausted and ready for a break. Two decades is a long time to keep going at full speed, and while we’ve loved every minute of it, we think it’s time to give it a rest.

Nyman Ink’s doors will officially close on Friday, August 31, 2012. In the meantime, we’ll be wrapping up our final projects and tying up loose ends.

But, fear not. We don’t plan to leave you high and dry. Though our physical office will be no more, our website, www.nymanink.com, will remain up and running to allow you to keep accessing all of our free resources, from whitepapers to blog posts. And though we’re getting out the design and marketing biz, we know you’ll still need great marketing professionals to help you with your future communications needs. With that in mind, Judy Nyman, our founder and fearless leader, will also remain available in case you need a referral or have any questions. When the doors close, Judy will be reachable via email at jnyman [at] nymanink [dot] com and by phone at 416-587-5847.

We sincerely thank you for 22 wonderful years of business, friendship and referrals. We don’t know where we’ll end up next, but we wish you all the best of luck with your future businesses, ventures and plans.

It's been grand.

Sincerely,

Judy Nyman, Bonnie Jackson, Nicola McHughen, Jen Selk, Scott Hamel

The Team at Nyman Ink

P.S. For the time being, our blog, website and social media accounts will remain available online, but we will not be updating them.

Pantone launches more than 300 new colours!

Pantone, new colours, colors, Nyman Ink

Hey colour lovers, great news! Pantone Inc., everyone's favourite authority on the rainbow, has just announced the launch of  336 new colours (or, colors, if you're American).

Book cover design winners

Well, it's the first Friday of December and I'm sure everyone is busy gearing up for the holidays. With that in mind, I won't write a long post today, I'll just share something I find interesting: book covers.

December is prime gift-giving time in many cultures, and in my family, which is a Jewish/Christian hybrid with a lot of December birthdays, even more so. And books are my go-to gift. And often, I DO judge books by their covers.

Anyway, here are a few recent cover-design winners from three different countries. Tell me what you think.

The business card: one perfect thing?

As a result of my job, I get sent a lot of free/unsolicited print products. Magazines. Brochures. Random packages filled with samples I never asked for. And I have access to a lot of publications I might not otherwise see.

A lot of this stuff is worthless ... but not all.

The print industry is alive and well — just ask Ryerson University

The print industry is alive and well — just ask Ryerson University

 

This past weekend, I took my son to the Ontario Universities Fair where we joined hoards of teens and their parents to learn about a plethora of higher education opportunities. As my son stood in line at each of the university booths to discuss all things computer programming, I meandered over to the communications areas of each institution, where the catchphrase of the day appeared to be “new media” — mostly centred on digital media. Most of the programs offered combine visual arts with computing skills (programming, Photoshop and every other Adobe program you could think of, etc.) This makes sense to me; after all, print (brochures, ads, newsletters) and online (websites, e-communications) collateral require both artistic and IT skills. Nowadays you can’t be a graphic designer without knowing how to create everything from a printed annual report to a highly interactive website. Or so I thought.

Glossy full-colour publications are back (and more affordable than ever)

Full-colour publications are back

I read a tidbit of awesome news in Content Wise a little while back and I’ve been itching to share it with you. According to their Annual Publishing Characteristics Survey Results, what’s old is new again, which is to say: beautifully designed, high-quality print publications are back and more affordable than ever.


Says Content Wise, “Glossy, four-color magazines were once a thing of the past. Now they’re the thing to do.”

How to write great brochure copy

Of late, we've been spending a lot of time talking about writing and design for the web. After all, these days, the web is the place for promoting yourself, whether you're a business, not-for-profit or individual. The web is now.

But, as we' ve said before, traditional print is still in the game. And as more and more not-for-profit groups refocus their efforts on online marketing, it makes sense to work on some of the skills they may be neglecting — print skills, for example.

With that in mind, we've decided to do a little post on something you might not have thought about lately: the traditional print brochure.

Print versus digital: from caves to computers

Print versus digital

A long, long time ago, there was print. It started with cave drawings, progressed to the printing press and in the last while, moved into the digital realm. But despite the span of thousands of years, the end result has always been the same: print results in a tactile piece that you can gaze upon, touch and (except in the case of the cave drawings) take with you.

Then came the internet, with slick offerings of websites and its ability to showcase everything from books to newsletters. Its proponents proudly proclaimed: Print is dead!

And the world was split.

Print is powerful

I've always believed in the power of print. With a well-timed, well-chosen print project (be it a thank you card, a pamphlet, a brochure, or something else entirely), any not-for-profit can make the members of its audience feel that they matter. And I'm not the only one who feels this way.

I saw a great little post on John Haydon’s blog recently. It was entitled “Why Would a Social-Media-Savvy Nonprofit Still Send Out “Thank You” Cards?”. The post focused on Epic Change, an NFP known for doing social media “right.” As Haydon mentions, Epic Change has even been recognized by Mashable, an arbiter of social media greatness, for its innovative online ideas.

But Epic Change was recently caught doing something unexpected. Something that likely costs hundreds (if not thousands) of dollars. Something seemingly “unnecessary” in the digital age. Epic Change was caught sending out snail-mail style, printed, old-fashioned, traditional, hand-written thank you cards. Hayden received one himself. And, he said, it made him feel special. Like he mattered.

That’s the power of print in the digital age. Yes, it costs more. Yes, it’s more complicated to execute. But print is powerful. With print, you can reach the emotional, irrational hearts of your audience in a way that would be nearly impossible with e-mail. You can make them feel like they’re worth the extra time, the extra effort, and yes, the extra dollars. (And aren’t they?)

Think about it. And consider print.

Learning curve: a print management disaster

Once upon a time, I spent a summer volunteering for a not-for-profit. This was a long time ago, when I was young and inexperienced. Long before I worked for Nyman Ink. If only I knew then what I know now.

It was my job to run a quick fundraiser, selling custom bookmarks. I designed a graphic, made a plan, and felt ready to print 2,000 copies of my design. I was in good shape. I proudly took my MS Word document to the local print shop. That’s when things started to unravel.

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