Baycrest — one of the world's premier health sciences centres focused on aging — wanted to develop a specific landing page for an Endowment Promotion that would connect to its usual giving channels and offer multiple ways for new donors to become involved. Nyman Ink was asked to design a page, being mindful of Baycrest’s existing brand, that would encourage new and existing donors to give. In addition, the page had to seamlessly integrate with the rest of the extensive Baycrest website.
Using colours set out in Baycrest’s branding guidelines, Nyman Ink created a streamlined landing page with three different portals for giving and additional information. The look and feel of the page, which features calming blues, plenty of white space and a relatable, family-friendly photograph that embodies Baycrest’s focus on aging in an accessible way, is in keeping with the innovative, friendly and trustworthy image of the organization.