The Challenge:
Law firm Blaney McMurtry LLP was looking for both an annual review document and a corporate brochure to act as premier marketing pieces for existing and potential clients. The two pieces had to work together and leave a lasting impression. The firm wanted the publications to look sophisticated, but not so exclusive that they ran contrary to the company’s cost-effective and client-focused values. And not only did Blaney McMurtry want Nyman Ink to design the publications, the firm wanted us to conduct interviews and write the entire content.
The Solution:
Using large, bold photographs of the firm’s impressive artwork collection, accompanied by informative text about law case highlights, Nyman Ink produced two stand-out pieces that timelessly represent the firm’s personality and vision. We designed the brochure with an incorporated pocket folder that holds the annual review and also allows for other materials (future brochures, business cards, supplementary information) to be added easily and conveniently. As a result, the Blaney McMurtry products created by Nyman Ink have stood the test of time.
Services Provided:
Client:
Based in the heart of Toronto’s financial and business district and backed by more than 100 lawyers, Blaney McMurtry has helped clients overcome legal challenges and seize opportunities for more than 50 years.
© The design and content of this website are wholly owned by Nyman Ink.