Writing and editing for print
No matter the level, editorial work is about professional language skills. Nyman Ink’s writers/editors are experts at crafting language that suits an organization’s tone and voice. We know that writing for print means writing timeless copy (without sacrificing modernity or a hip image in the process).
Timeless copy — the value of professional writing for print
Nyman Ink’s writer/editors regularly update their skills, so they’re adept at producing copy for the web, but each member of the editorial team is also a talented print editor, with a long history of expertise in journalism and traditional editing, so we’re always prepared to produce clean copy you can be proud of. Skilled editors like ours will ensure your print materials look professional, accurately capture your image and stand the test of time.
A lasting impression — how to write and edit printed material that stand the test of time
Writing for print requires a voice that is worth the paper it’s printed on. As with writing for the web, research is the first step to creating quality content. Think about your branding, your image, and what you want to evoke with a print piece before putting pen to paper. If possible, avoid specifics that will date your print piece, rendering it obsolete in a year’s time. A print publication should last, so consider this when determining what words to use. Avoid slang. And as always, put your text through a rigorous review process. If you don’t hire professional editors, have friends and family proofread your work carefully, and keep a dictionary close at hand.