Content marketing is about offering visitors updated knowledge regularly. It’s about filling your website with useful, timely information, instead of with content designed to push or sell yourself or your organization. The goal of content marketing is to create a tangible relationship with your audience. And if you do it right, that audience will come to see you as a relevant and valuable resource. Over time, users may opt-in to receive additional content from you via email or other media.
Free expertise means more connections
Good content marketing gives your audience a baseline introduction to the benefits of your product, service or organization. It builds trust and gives you credibility and authority, encouraging people to return to your website again and again. Finally, it makes you popular. When you share useful, relevant (and free) knowledge and content, users tend to spread the love around. They will share, “like” and “retweet” your stuff, which will improve your search engine ranking. And you’ll seem more trustworthy at the same time. Plus, giving information away for free is just a nice thing to do. And people like nice.
Can you think of something your audience needs to know? Give them this information. Know of a challenge that wants solving? Provide solutions in an article. Good content marketing is about providing tangible value to your audience. We’re not saying you should give away your trade secrets, but there’s nothing wrong with sharing a bit of knowledge. And remember, good content marketing is simple. Instruction and information should be stepped in a logical way, and no matter the topic, the content should lead to action (such “learn more,” “get in touch” or “sign up”).