Search Engine Optimization (SEO) is about words (that is, your content) and making them work for you. When you choose the right words for your website, your site will rank higher with search engines such as Google, allowing more people to find you. Content optimization is about good copywriting, appropriate keywords and precise link building, while the technical side of SEO involves meta tags, hcards, search engine submissions and xml sitemaps.
Get higher on Google’s list
The better your SEO, the higher your rank in search engines. And the higher your rank, the more people who will find you. Each person who quickly and easily finds you is one more potential customer, client, donor or friend. It’s that simple.
Content and keyword research is key
The basics of SEO are content and keyword research. Check out your target market or audience. What do they read? What interests them? What aspects of your products, services or message appeal to them and what words do they use when thinking and talking about those things? The answers to these questions will help you generate a list of words that should be used on your website.
Remember that search engines such as Google or Yahoo have evolved and continue to change. Though content and keyword research is critical, SEO is also about how often other sites link to yours, and how often your content is discussed in social media (such as Twitter, Facebook and blogs). So quality SEO is also about getting people talking about your website, using as many channels as possible.