Print management is critical to the quality of your final publication. Understanding the technology and language of commercial printers is fundamental to managing any print project. The process begins in the design phase, where choosing the correct papers, finishes, special effects and inks are key to ensuring you get the results you envision. From there, liaising with a print professional — from soliciting bids, to attending press runs, approving samples and signing off on the final product — and staying on top of every detail are what ensures there are no surprises upon delivery.
Managing the complicated process
Professional print management means a stress-free production experience. We understand the printing community, and the machinery involved so we can make recommendations that will ensure an appealing final product. (When it comes to printing, there are many, many variables, not to mention hundreds of brands and colours of ink and just as many papers and weights, to say nothing of all the special trimming, cutting and lacquering effects available today.) Professional print management means no nasty surprises at the end of a job. Your print piece will look the way you expected, will be delivered on schedule, and you’ll receive a single, straightforward bill for the whole process.
Research inks, papers and print machinery
To manage a print job on your own, you’ll need a good supplier. Ask around town about the printers with the best reputations for quality, service and price, and speak to each printer directly about your needs and expectations. Be sure to request quotes from several companies before selecting one, as costs can differ drastically for similar services. Keep in mind that each printer has different machinery of various capabilities, and their skills will vary as well. Most importantly, remember to communicate with your printer (in writing) and if you notice any ambiguities, sort them out before your piece rolls off the press. Finally, remember to compare apples to apples so you know you are getting a price for what you have requested and are expecting.