When executed properly, print publications (brochures, pamphlets, newsletters, magazines, etc.) help you increase awareness of your brand and keep your audiences informed so that they ultimately feel more comfortable contacting and supporting your business or not-for-profit ventures.
Professionally printed publications are “sticky”
Great publications look classic and professional. They're both visually stimulating and tactile, triggering a response quite different from the impression created by online content. Printed publications are easy to share and can create a lasting impression. They allow you to send your visitors home with something in hand, which they can refer to over and over again. They stick around, unlike ephemeral online content, while also effectively driving traffic to your website or social media pages.
Timeless design makes a lasting impression
To create a professional, effective print publication, you need to ensure that your concept is in line with your brand. Remember that some publications, such as brochures, can last a long time, while others, such as an invitation or annual report, are more time sensitive. That’s why it’s best to save the trendy, flashy designs for the latter. Your printed materials should share the same look and feel as your online sites so there can be no doubt that your message comes from a single source. Remember to use your print publications to highlight your contact information and to help people connect with you in as many ways possible. (Never omit your website or email address, for example.) Use colour and imagery to draw readers to the most important information. Finally, copy edit and proofread carefully. Spelling or grammatical errors are glaring (and permanent) on a printed page.