Web design

Make the most of your website by giving users a great experience with clear design and navigation, a superior Content Management System (CMS), engaging landing pages that make visitors want to know more, and handy mobile-friendly pages that appeal to people on the go.

Content Management Systems (CMS)

A Content Management System (CMS) is a simple-to-manage website framework that can be updated easily and efficiently. Once reserved for tech-savvy companies with deep-pockets and their own IT departments, CMS technology is now supported by a huge community of affordable developers who can make it easy for you to manage the day-to-day life of your website and social media tools, even if you’re not technically inclined.

Landing pages

A landing page can be the first thing someone sees when visiting your website. Though a landing page may appear simplistic, it can be the most important aspect of any marketing or fundraising campaign. A well-designed landing page will draw people in and will help you convert one-time visitors (who’ve clicked through from advertising, social media or other means) to real customers, clients, friends or donors.

Mobile sites

Optimizing a website for mobile use (via smartphone or tablet) is about scaling down your usual content so that it’s clear, functional and contains only information that is essential to a mobile user. Mobile phones and smart devices are selling at an unbelievable rate and experts like Deloitte (one of Canada’s leading professional services firms) predict that more than 50 percent of internet use will be mobile-based in 2011. In fact, according to the firm’s 2011 Technology, Media & Telecommunications (TMT) Predictions, mobile devices such as smartphones and tablets will likely sell more than 400 million units in 2011.

Usability (the user experience)

When we talk about “usability and information architecture,” we’re really asking you: is your website easy to understand and navigate and does it make people want to return. Usability and information architecture is about presenting information in a sensible way so that all your processes are smooth. If you’re selling products, the shopping experience should be simple. If you’re raising funds, donating should be easy. Good usability makes your website as trouble-free as possible.

Related work

Baycrest Foundation Landing Page

The Kinark Helping Families Website