A landing page can be the first thing someone sees when visiting your website. Though a landing page may appear simplistic, it can be the most important aspect of any marketing or fundraising campaign. A well-designed landing page will draw people in and will help you convert one-time visitors (who’ve clicked through from advertising, social media or other means) to real customers, clients, friends or donors.
The value of a landing page: a clear message
A landing page is about streamlined content. It’s about focus. And focus will allow you to target a specific audience or perform a specific task. If you have a landing page that makes it easy for someone to become a customer or donor, and one that speaks to your audience directly and clearly, you’ll convert visitors into sales, leads and funds.
Simple designs and clear language make an impact
A variety of skills go into creating an effective landing page. (And you don’t have to limit yourself to just one. Any website can have multiple landing pages, each one promoting a different product, service or campaign.) You need streamlined design, clear and persuasive language and a compelling call to action. But remember, a good landing page should also have an aura of simplicity.